Hello, my name is Hiba Rosace. I’m the Owner and CEO of Rosace Enterprises. My expertise in our Rosace team includes collaborating with other C-level executives, department heads, and the board of directors to ensure the company is moving forward. I enjoy generating new discoveries, creative ideas, and solutions through collective brainstorming. My team looks to me to make important decisions about the direction and internal structure of Rosace Enterprises.
I manifest a growth mindset with deeply held personal beliefs that inspire employees to dedicate themselves to understanding the health and goals of our company. I lead by example with my fearlessness and resourcefulness while navigating novel situations. I am continuously focused on solutions that challenge the company for growth in a profitable manner and pride myself on my willingness to take calculated risks.
What is it like being a female CEO?
I’m not really sure how to answer this question, I’ve never been anything other than a female in this role. Honestly, I would think that it’s no easier on the other side of the “fence” when it comes to stress level and commitment. The support system for female entrepreneurs has grown in the past few years. I feel as though more resources have been made available now than ever before. Timing is really important when it comes to opening a business and taking on this role. I know I wasn’t mentally mature enough ten years ago to perform this role. Understanding the gravity of the decisions I make on a daily basis for my business and team
What is my past experience and how has that led me to birth Rosace Enterprises?
Wow, that’s such a weighted question with an answer that has so many complexities but can be boiled down to my previous experience has granted me the privilege to lead.
This is my first time owning a company on my own. I’ve managed other businesses but none of them were fully mine.
It’s terrifying and exciting but I feel called to serve in this capacity.
I’ve wanted nothing more than to own and operate a truly inspiring consultancy.
What’s my story?
Well, I get this question a lot the answer is not so easy: I don’t really have as much time to reflect as I wish I could. It’s actually really emotional to write it out because I remember the really wonderful moments of deciding on a name and building a vision of what I thought this company could be and how I’d curate this amazing amount of content that would jaw drop and inspire the next generation. Then I look to my right and see my oldest on a phone my twins playing with their dolls and it kind of makes sense to start here.
From what you’ve gathered yes I am a mother of three wonderful children they have all each saved me in ways that I couldn’t even imagine. I was a young 24-year-old mother learning how to balance life after pursuing several attempts at finding a career that made sense. I’ve always been passionate about owning my own business. I just knew life needed me to take it on the chin several times before I got here.
TIPS THAT I WOULD LIKE TO SHARE WITH THE NEXT GENERATION OF FEMALE ENTREPRENEURS
- Worrying and complaining are like a rocking chair, it gets you nowhere
- Develop a thick skin
- Create your own culture, with your own set of rules
- Your life isn’t a quota
- Connections will take you further in life than experience
- Take responsibility for yourself and your own actions
SOME DO’S AND DON’TS
DO
- Do allow yourself grace
- Do pause before responding
- Do show up for yourself
- Do your best to be flexible
- Do take responsibility for yourself
DON’T
- Do not go back to clients, people, or places that do not align with your goals
- Do not rush your responses
- Do not quite that voice inside
- Do not give up what you will never be able to recover
- Do not blame others for your actions
NAVIGATING DIFFERENT WORK ENVIRONMENTS
- Make observations
- Take detailed notes
- Try to be open-minded but do not compromise on your values
- Stand-up for yourself
- Allow others time to process too
